Fresh out of my inbox, City Chic are bragging about Amber Riley of Glee wearing their clothes. City Chic is one of the only youthful plus size fashion labels in Australia, and while many of us groan about the prices and the quality, I’ve discovered that a lot of American fatshionistas can’t get enough of the brand, including the fantastic Ms. Riley!
I’ve got to say, I love the dress she’s wearing in this photograph. City Chic have brought in a lot of florals this season and when I went to the Chermside store last week I was quite impressed with the range. The sizing is still all over the place unfortunately, and that’s a shame because I was almost about to drop some money on some dresses but I held back because of fit issues that couldn’t be solved by switching down a size. (For the record, the only fit issue I usually have is with pant length!)
Just for a second, can I gripe about City Chic’s usage of social media for marketing? They invite us to become friends on facebook, but their page is an actual personal profile instead of a “Page” which means I have to wait until they approve me as a friend before I can see extra info they’ve put on their profile. I was hoping to grab some photos of Amber Riley to pimp in this entry, but I can’t find any except for the tiny ones used in the email blast.
So uh, City Chic – I’m a fashion forward fatshionista who knows how to use social media. We should talk. But in the meanwhile, give bloggers some material so they can give you [free] press! I’ve been wearing the label since you started (oh, remember Big City Chic!?) and a lot of Australian bloggers, despite being critical, will probably be more than happy to give a homegrown brand a leg up.
Apparently it’s Cyber Monday in the US today, a thing I had never even heard about before Shop Translated approached us for the giveaway (enter here!) I wonder if Australian online retailers will jump on the November sales bandwagon in years to come?