Who’s moralising food now? Why, Sumo Salad!
Let’s get this out of the way – I LOVE salad. Don’t keel over in shock or anything, but I think there’s nothing so refreshing in a stinky hot Brisbane summer as a fresh and crisp salad. Occasionally when I’m out in a shopping centre, I’ll get a hankering for something to eat and the best out of a bad bunch will be food retailers like Sumo Salad. I’ve had it approximately twice in my life (I don’t really go shopping much!) and every time I’ve been there, their staff (teenagers) have closed down the hotplates early so they can go home on time. I’ve had to settle for the premade salad in the bain-marie those times, but last night I snapped and turned on my heel so I could write a passive aggressive tweet about it. When I’m hungry, I’m grumpy. I like to avoid being grumpy.
I felt justified in my wroth when Leigh linked to Sumo Salad’s new ads which brought on waves of non-hunger related grumpiness that can only be assuaged by blogging furiously.
And anyway, that “cankle” isn’t even one. Fat and skinny people, and lots of people in-between, have cankles – you’re born with them and you may as well make peace with them!
Similarly, many men (from skinny to fat and back again) have “moobs” that they were born with – they weren’t made by chicken nuggets at all.
Hey, Sumo Salad! Your mascot is fat and appropriated for Maude knows what reason because none of your food is even remotely Japanese. Your salads are wilted and bland! I will now add you to the list of Foodcourt Retailers I Avoid – fear the angry fat lady’s wrath! I’m so over the body shaming and food demonising and I don’t understand how insulting your target market will entice them into your stores, unless your ads aren’t aimed so much at fat people but at people who are afraid of being fat. Sumo Salad, you are douchebags (and I like to keep douchebags away from my lady bits!)