Monday, November 15th, 2010
Hello my Fatabulos Princecesses and Princes,
The last few weeks I have been culminating an ever growing list of things I wanted to share with you as my emancipation from size-ism is asserting itself in ever greater ways and with firmer resolutions that indeed this is the path that is the salvation of my fat soul.
I am going to Masters classes full time, I graduate this May AND working on my thesis proposal which includes research AND working more than full time… needless to say blogging take some time management finagling of a fine degree.
So while telling myself I just don’t have the time until semester ends in early December, something crossed my path that I just HAD to share with you. My incredulity about what I witnessed… led me gaping in the granola bar aisle…
So in the midst of shopping for the week and enjoying my new HAES lifestyle (buying peanut butter and more than 150 kcal cereal in YEARS… because I, you know in my logical dysfunction, thought that was somehow maintaining my weight… ha but I digress) I turned from my granola bar perusing to see a series of chocolate snack packs marketed for children.
When you look at the box here (snapped from my cell phone) you can see its three very skinny very white under BMI Disney “Princesses” who have even greater disproportionate hip to waist ratios than Barbie by the way… standing approvingly under a HUGE ribbon-entexted ’80 CALORIES!’ In fact that 80 calories sign is greater than any other text on the damn box. Under it in much smaller text is Chocolate pieces snack packs.
Wow…where the FUCK do I start here??? When we hear studies which show that girls the AGE OF FIVE are already worried about their weight. Where girls the age of 8 are in proto-dieting mode. Where girls are placed on diets by their very mothers…Where most women hate their bodies, are ashamed of their bodies and the first predictor for girls is to count calories and restrict foods… this box seems designed to not only make eating disordered thinking OK but in fact enables it where it may have not existed previously; it teaches girls it doesn’t matter what KINDS of foods are healthy but rather its all about the calorie count, the waist, the looks, the CONFORMITY pounded into young precious minds and hearts be it fat or thin. When I was young I loved the Little Mermaid, thin, beautiful Ariel vs. Fat, undulating BAD Ursula… back then at least it wasn’t fucking spelled out but the absolute DISGUSTING, LOATHSOME AND VILE marketing of Disney and Frankford Candy Co just to make a BUCK…The pressure to be thin will be greater than ever before. The pressure to hate and shame oneself will be greater than ever before. My friend who has little girls tells me Disney Princesses are more for the girls 2-6 years of age…. really? So…either… lets break down the levels of horrid dysfunctionalism, shall we?
Little girl equates dieting and calories with acceptance before they start school. OR if they cannot read the box then MOM is worried about their TODDLER and PRESCHOOLER gaining weight enough to start them on a calorie regimien. Really? Reallly?!?!?!!?!? I am flabbergasted.
Protect your girls. Protect them with all your might. The candy above is being produced and marketed by frankfordcandy.com… a company outside of Philadelphia. I suggest you email them and tell them how horrible this candy is and let’s get it pulled from the shelves!!!!
Where is the social outrage? Would this marketing have been ok in our feminist late 60s hay day? Or 70s? 80s? No, only under the junk science hubris that weight is linked to death is linked to unhealthy is linked to epidemic which you and I know is (and I do not have hours to site all the scientific studies which completely and absolutely debunks these politically driven agenda) this kind of hysteria…. enjoys a diplomatically immune place which endeavours to damage very souls.
It’s just when my disgust and saddness level feel full to overbrimming, sweet serendipity blows my be calmed boat back on the course aright. I went to Grounds for Sculpture in New Jersey today. If you are within mild driving distance, really you MUST go to this wonderful play land full of sculptures and secret hammocks where you can shut the door and make out in a hillock of pines. Also there are curve loving works like this one. Which again brings me back to myself…sigh… yes this is the right.
Please email comments or call Frankford candy and let your outrage be known!