Posts Tagged ‘tv advertisements’

Smoking versus Fat

I hate smoking. I hate it with every fibre of my being. I grew up a severe asthmatic, and even the slightest hint of smoke sets me off. My father is a smoker, and has been since well before I was born. And I hate it. When I went to school my uniform blazer often reeked of smoke because he would light up in morning traffic. The smell was so much so that teachers would pull me aside to warn me about my bad habits. Hell, even my grandfather smoked for 77 years before it got him.

We are now a society that has banned smoking in a lot of areas, and as a society we tend to make moral judgements on those who do. Well, at least I do. If I’m being honest, I consider people who smoke to be less intelligent, more prone to impulsive behaviour and with disgusting hygiene. I am aware of the bias I have, given my family history.

Tonight I realised that people think these same things about me, but because I’m fat. See, I hate the smell of smoke. But they hate the sight of fat. I feel as if smokers encroach on my personal space. They think I, as a fat person, encroach on their personal space. I care about the damaging effects to smokers’ health and wellbeing. They want to fight obesity to improve my health and wellbeing. I must admit, it’s an interesting comparison that I hadn’t really considered until this evening.

Does this make it better/worse/indifferent? I don’t know. I think there’s a difference between fatness and smoking, because a person chooses to be a smoker – but then people think I choose to be fat, too. And maybe I do? Does it make them any better than me? No. It just means I’m fat. Just like it just means my dad is a smoker. It doesn’t make him better or worse than me. Or anyone. It just is.

Why do we make the moral judgements we do? Why is any one group more or less simply because? I will never like smoke being around me because too much of it induces an asthma attack. But my dad is a very considerate smoker these days, and if I ask him to he wont smoke around me. I’m afraid it can’t be the same if a person dislikes my fat; it’s not something I can (or am prepared to) change so easily.

My dad disagrees about the medical risks of smoking – he claims that people die of lung cancer and emphysema who don’t smoke, and that correlation does not equal causation. I don’t know what the actual research is or who did it; I only know about those ads I’ve seen on television where they wring a sponge out to symbolise a smoker’s lungs. But I’ll be the first to admit that I’ve been judging people based on the court of popular opinion, in exactly the same way people do about studies regarding fat, and obesity. I know it sounds crackpot and conspiracy theorist to assume that studies are wonkily funded, but if reading books on obesity and politics has taught me anything is that you can’t always trust the studies. It’s important to look at who funded each study, and if the research is unbiased. Only then can we get true results.

I’ll always disagree with smoking because it fucks with my ability to breathe. But I think from now on I’m going to stop making moral judgements. I have no right. Nobody does.


I like salad and I like muffins

Who’s moralising food now? Why, Sumo Salad!

Let’s get this out of the way – I LOVE salad. Don’t keel over in shock or anything, but I think there’s nothing so refreshing in a stinky hot Brisbane summer as a fresh and crisp salad. Occasionally when I’m out in a shopping centre, I’ll get a hankering for something to eat and the best out of a bad bunch will be food retailers like Sumo Salad. I’ve had it approximately twice in my life (I don’t really go shopping much!) and every time I’ve been there, their staff (teenagers) have closed down the hotplates early so they can go home on time. I’ve had to settle for the premade salad in the bain-marie those times, but last night I snapped and turned on my heel so I could write a passive aggressive tweet about it. When I’m hungry, I’m grumpy. I like to avoid being grumpy.

I felt justified in my wroth when Leigh linked to Sumo Salad’s new ads which brought on waves of non-hunger related grumpiness that can only be assuaged by blogging furiously. 

And anyway, that “cankle” isn’t even one. Fat and skinny people, and lots of people in-between, have cankles – you’re born with them and you may as well make peace with them!

Similarly, many men (from skinny to fat and back again) have “moobs” that they were born with – they weren’t made by chicken nuggets at all.

Hey, Sumo Salad! Your mascot is fat and appropriated for Maude knows what reason because none of your food is even remotely Japanese. Your salads are wilted and bland! I will now add you to the list of Foodcourt Retailers I Avoid – fear the angry fat lady’s wrath! I’m so over the body shaming and food demonising and I don’t understand how insulting your target market will entice them into your stores, unless your ads aren’t aimed so much at fat people but at people who are afraid of being fat. Sumo Salad, you are douchebags (and I like to keep douchebags away from my lady bits!)

 

 


This site is now in archived mode. Comments are closed but this is left as historical document     Read More ยป